Love for sports truly knows no language barriers. Excited to share some special work from Vicks India team which has created Indian Sign Language rendition of #VicksKholIndiabol anthem, a collaboration between P&G Vicks Cough Drops and India Signing Hands.
Vicks launched #VicksKholIndiaBol cheer anthem in collaboration with Yuvraj Singh to inspire millions of Indians to cheer aloud this cricket season with a khich khich free voice (Anthem link in the comment). The team wanted to ensure that NO CHEER GOES UNHEARD. Hence, they went on to create a special fun-filled version of this anthem in Indian Sign Language in collaboration with India Signing Hands for the Deaf Community in India. 
Directed, performed, and edited by enthusiastic members of the community from India Signing Hands, in collaboration with Vicks India team, the sign language version brings together this special group of fans in cheering through their gestures, and celebrating their passion for the game. The anthem features passionate fans from the community and Cricket icon Yuvraj Singh himself grooving to the lyrics using the Indian Sign Language.
Join the team in supporting this effort by passing on this enthusiastic sign language anthem as we attempt to transcend the boundaries of human expression and make every cheer count.

#VicksKholIndiaBol #SignLanguageAnthem #yuvrajsingh #PandGIndia #ishnews #indiansignlanguage #deaf #deafcommunity #SignLanguage

ISH News broadcasts the Daily News and Entertainment online in Deaf-friendly accessible formats which are in Indian Sign Language (ISL), visual images with titles, voice-over and closed-captions. This ensures that we provide equal access to every individual, whilst promoting awareness.

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