Much of our decision making is focused on how and where to invest our time, money, and effort. The sunk cost fallacy is one of the more frequent delusions which clouds our judgment.
This video explores what sunk costs are, why they happen, and what we might do about them.
The message is not quit everything. The message is: ignore sunk costs. Feel better about quitting a book halfway through if you aren't enjoying it.
[ Ссылка ]
Explore more at [ Ссылка ]
Video + Sound + Script by Alex Belser.
All inquiries: alex@belseralex.com
Freelance work at [ Ссылка ]
Instagram: [ Ссылка ]
If you enjoyed this, you might also enjoy the following links on sunk costs:
A dope podcast by Seth Godin on Sunk Costs: [ Ссылка ]
An OG study on sunk costs by Hal Arkes and Catherine Blumer: [ Ссылка ]
A nice little article from Richard Thaler: [ Ссылка ]
![](https://i.ytimg.com/vi/AFPgxIJHxsE/maxresdefault.jpg)