Stimorol Senses, go with your senses.
How can we increase awareness among the target group who get bombed with a lot of communication? By focusing on one specific sense per medium.
Within a remarkable campaign, we push all your senses to the max.
By linking each sense to one medium containing a hidden message we created an eye-catching campaign.
For the sense seeing, there was a silent tv commercial.
For hearing, a radio spot that stimulated the ears.
For smelling we created special aroma cinema-ad's.
And for feeling there was postcard with real Braille.
All communication contained a strong call to action that led to the campaign website. Visitors were givin the oppurtinity to stimulate their senses to the max. For each sense we created a game so visitors could discover the hidden message.
A correct answer automatically resulted in an Facebook or Hyves post and chance to win great prizes who where connected to that sense.
During the campaign period of 6 weeks we have had 118,612 visitors of witch 94,012 are unique!
The average engaged time of a visit to the website was 4.40, which is high.
In total we received 74,112 good answers. Resulting in over 6.5 million Hyves and Facebook contact moments on top of the purchased media.
