Today's guest is our IQ coach Chinmaya, an AI/ML product manager at Microsoft. We'll go through a business case question asked by Spotify and talk about how we could measure the impact on the customer lifetime value if the company enters the podcast space and other metrics that would be relevant.

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00:00 - Question
00:16 - Clarifying questions & assumptions
12:54 - Metrics to analyze the decision
13:40 - Quantify decision making
16:09 - Value/Risk Matrix
23:36 - Paying for exclusive content

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