Registering your mobile app with Facebook is essential before launching your mobile app campaign. To begin the process, you must first register as a developer on Facebook. If this is your first campaign, you can simply follow the instructional link provided by Facebook.

Once you have successfully set up your developer account, you can proceed with your campaign. There are two main objectives to consider: App Install campaigns and conversion campaigns.

If your main focus is to increase the number of app installs, you should choose the "App installs" option when selecting your campaign objectives. This will optimize your ad to target individuals who are most likely to install your app.

Conversion campaigns are a valuable tool for reaching an engaged audience who have already installed your app. By selecting the "conversions" marketing objective, you can focus on audience reengagement.

To set up a conversion campaign, be sure to choose a specific conversion event, such as a purchase or sign-up, at the ad set level. Additionally, consider selecting target locations to further refine your audience targeting.

When choosing your target audience, it is beneficial to prioritize those who have previously installed and had success with your app. However, if you are unsure about your potential user base, testing your app on various categories of audiences can provide valuable insights.

Facebook advertising offers extensive targeting capabilities, making it an excellent platform for conversion campaigns. With countless possibilities for audience targeting, you can maximize the effectiveness of your campaign.

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