Meta has released its new and updated best practices for 2023: The Performance 5. In this video I break down these new best practices and how you can implement them in your ad account right now.

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00:00 - Intro
00:46 - Performance 5 Overview
01:37 - Conversion API
03:24 - The Old Best Practices: The Power 5
04:40 - Simplified Ad Sets
06:21 - Our Meta Campaign Structure
07:32 - Broad Targeting
08:17 - Mobile-Friendly Video
09:59 - Ad Testing
12:19 - My Honest Opinion

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