At Prophet, we believe that the strongest brands are the ones that are relentlessly relevant and making a difference in consumers lives. Prophet’s Chief Growth Officer Scott Davis recounts how we set out to do a study to really understand, from a consumer’s perspective, the top brands that people can’t live without. We developed the first customer-based brand relevance ranking index. In doing so, we discovered that the best brands share a few key unifying characteristics that help them to excel.
See the full ranking results of the Brand Relevance Index study at [ Ссылка ]
Learn more about Prophet and how we can help your business grow better at [ Ссылка ]
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