The trilogy trailers are made for Echo Park Music Festival, a two-day music festival which was held in Shanghai, China from September 19th to 20th, 2015.
This is the first episode of the trilogy.
Labeled itself as “A Place Less Ordinary”, the trilogy intends to create mysterious but boundless vibes. The trilogy starts with a black rabbit (which stands for Black Rabbit Music Festival, the predecessor of Echo Park) wandering around Shanghai city. Then he tracked down the mysterious sound that he heard from time to time. As he walked into a building, someone handed him an envelope which shows the words “Echo Park”. The last episode of the trilogy intends to show the audience of the basic information of the festival, including time, place and lineups.
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