Welcome to episode 212 of the In Search SEO podcast.
Unlock the secrets to crafting SEO-friendly content briefs in this insightful episode of Similarweb's In Search SEO podcast! Join our host, David Bain, as he sits down with SEO expert Rejoice Ojiaku to explore the essential elements that make a content brief truly effective for search optimization. Learn how to structure content briefs, the importance of keyword research, and best practices for metadata to enhance your SEO strategy.
In This Episode, You’ll Learn:
1. What a content brief is and its role in SEO
2. The importance of having a content brief for each piece of content
3. How to structure a content brief for maximum effectiveness
4. Best practices for metadata, including meta titles and descriptions
5. The value of primary and secondary keywords and how to research them
6. The significance of word count and CTA in your content
7. How to incorporate search intent and audience journey in your content briefs
8. The power of refreshing and updating your content regularly
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