Create lasting change and achieve your goals with Katy Milkman, Professor at The Wharton School and bestselling author.

Katy Milkman, a Wharton School Professor and behavior change expert, shares a science-backed blueprint for creating lasting behavioral change and achieving goals. In this episode, Hala and Katy discuss barriers to change, impulsive behavior, and strategies such as temptation bundling and gamification. They also explore the power of nudging and giving advice to encourage behavior adoption.

🌟 Timestamps 🌟
00:00 Intro
00:59 What first got Katy interested in human behavior
01:51 Relationship between engineering and human behavior
03:25 What makes it so hard for us to change?
05:49 Why are humans impulsive?
07:18 Temptation bundling and gamification
17:03 Commitment Devices
23:36 The Fresh Start Effect
27:08 Rigidity versus variability for habits
30:00 Counteracting the “What the Hell Effect”
35:32 Perspective on the power of negative thinking
40:24 Why acting like a mentor can help you succeed
43:36 How can we become advice-givers?
46:30 COVID-19 Vaccine Adoption Research
50:46 Nudging
54:06 Katy’s actionable advice
55:05 Katy’s secret to profiting


Katy Milkman is a James G. Dinan Professor at The Wharton School of the University of Pennsylvania and the host of Charles Schwab’s popular behavioral economics podcast Choiceology. She is also the co-founder and co-director of the Behavior Change for Good Initiative, a research center with the mission of advancing the science of lasting behavior change whose work is being chronicled by Freakonomics Radio. She is also the author of the best-selling book, How to Change.

🌟QUOTES🌟:

00:01 - "We do better when we look for a path that we'll enjoy more, even if it's a little bit more circuitous."
00:06 - "If we enjoy the way that we're pursuing our goals, we persist longer."
05:33 - "There's no like pill you can take or shot you can give yourself that will magically allow you to change and achieve your goals."
05:39 - "We do have lots of good science and even if it's not a quick fix, it's a more likely to work fix if you apply it."
08:56 - "Temptation bundling is exactly what you said. You pair a chore with something that is a source of pleasure or a temptation."
23:11 - "You're gonna need really different tools than when you're trying to motivate yourself to stay productive at work."
29:36 - "Meditation. It's important not always to do it at the same time, but to build in some variability."
36:02 - "Believe in yourself to get things done. So it is important to have positive beliefs to some extent."
36:36 - "It is really important to set yourself up for success by doing that planning process, and anticipating obstacles."
39:58 - "There are also lots of ways that if we pay attention wisely to the behaviors of others, we can gain knowledge and information."


She received her undergraduate degree from Princeton University (summa cum laude) in Operations Research and Financial Engineering and her Ph.D. from Harvard University's joint program in Computer Science and Business.

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⏭️ The POWER of Intuition with Vishen Lakhiani: [ Ссылка ]
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🌟 Resources Mentioned 🌟
➡️ Katy’s Book: [ Ссылка ]
➡️ Katy’s Website: [ Ссылка ]
➡️ Katy’s Newsletter: [ Ссылка ]
➡️ Katy’s Linkedin: [ Ссылка ]
➡️ Katy’s Twitter: [ Ссылка ]
➡️ Katy’s Instagram: [ Ссылка ]
➡️ Katy’s Facebook: [ Ссылка ]
➡️ Katy’s Podcast, Choiceology: [ Ссылка ]


You’re watching Young and Profiting Podcast on Youtube, a place where you can Listen, Learn, and Profit. Welcome to the show. I’m your host, Hala Taha.

On Young and Profiting Podcast, we investigate a new topic each week and interview some of the brightest minds in the world.

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