While there are tons of online tutorials that will teach you about real estate videography, not many successful videographers are willing to share their secrets to success. This list of tips will not only help you establish yourself as a good real estate and architecture videographer but will also teach you how you can get clients in order to grow and become more successful in your newfound career.

Get Educated
There is always going to be a group of people who think that real estate videography is as easy as creating an animated slideshow of photos or recording a continuous video walkthrough with their smartphones and uploading them on social media. While these may have been effective several years ago, you’ll need to keep up with the times in terms of output if you want to stand out and produce more effective marketing materials.

Since the creation of real estate videos is essentially video production, anybody could greatly benefit from enrolling into a videography workshop—whether online or in a physical class. Get ahead by learning how to make the best use of videography gear, understanding video composition rules, and practicing video editing techniques.

After your workshops, take time to check out as many examples of real estate videos as possible. Starting off with a good understanding of the basics of videography and what’s currently being offered to the real estate market will help give you a pretty solid idea about what the job entails.

Gather the Right Equipment
If you’re aiming to be the best of the best, or at least be a very effective up-and-coming real estate videographer, you’ll need to invest in the right equipment. This is not the best time to scrimp on your gear as video quality is of utmost importance.

Aside from a full-frame DSLR, you’ll need motion control gear with two tripod heads so you can do both stable and panning as well as more dynamic sliding (side to side) and gliding (forward or backward) shots.

As for your main glass, stick to a wide angle lens. You might be tempted to go for a fisheye lens to make a room look even wider, but focal lengths between 16-70mm will produce less distorted and more realistic presentations of the real estate property.

It helps to also have a drone for dramatic aerial shots of the house and the community and to significantly add production value to your videos.

Determine Your Desired Output
Once you’ve obtained your gear, go ahead and practice making real estate video tours in your own home. Check out video samples and try recreating them. Eventually, you’ll figure out exactly what you would like to see in your final product. Consider these questions while practicing your craft:

Who is your target audience?
What tone and message do you want to convey?
Do you want a raw video tour or a cinematic one with a lifestyle vibe?
Do you want to add music and voiceovers?
Do you want aerial footage or time-lapse clips?
Do you want to include interviews about the town?
Your output may have to change depending on the property or your clients’ preferences, but having a signature style will help you establish your creative filmmaking identity to clients.

Create a Timeless Portfolio
As you begin to take on your first clients (starting with friends and family), keep some of your best work for your portfolio. But here’s a tip: Don’t feel overwhelmed and pressured to create highly impressive and original real estate videos. While touches of cinematography are encouraged, real estate listings are filled with simple shots that don’t take the attention away from what should be your main focus: the featured property.

When you film, do so with the intention of including it in your portfolio so you will be more mindful of your output. At the same time, start small with evergreen videos that you will be able to use as part of your marketing tool for many months or even years to come.

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