Aldi Nord is opening their first autonomous store in Utrecht, the Netherlands using Trigo’s seamless and privacy-by-design computer vision and AI technology. [ Ссылка ]
Learn more about how Aldi Nord is leveraging the latest innovations in retail technology with Trigo’s solution to provide the easiest and best discount shopping experience to their millions of customers around the globe.
Produced by studiomatchbox.com
Cinematography: Mahmoud Belakhel, Levien Priem
#retailtech #futureofretail #discountsupermarket #Aldi
"At Aldi Nord we are always trying to create the best experience for our customers. It's supposed to be simple and lean, and we want to facilitate fast and easy shopping. So that's why we implemented camera vision technology and also shelves sensors. The customers use the Aldi "Shop and Go" App to check in and then they just pursue with their shopping as they normally do. Every item that they take is added to their basket and if they put something back or decide differently then the item is again removed from the basket. The Trigo technology assembles a shopping basket of the customer and once the customer leaves we create the receipt in the app. It is a frictionless experience indeed!
When we are talking about computer vision technology and applying that to the discount business model as well as to Aldi Nord key value or principles then it is always about how can we simplify things in order to make the process easier in shopping as well as to make it seamless and simple for our customers.
The shop is located in the very city center of Utrecht. For the Netherlands it also fits very well with the mindset of the Dutch people they are affine with technology, with innovation.
We are implementing a technology that is focused on privacy by design, so there will be no biometrics, no facial recognition data. The technologies are covering all the GDPR requirements, which we are facing in the E.U. So for this project we brought together a whole bunch of people from all different backgrounds and also different types of expertise. We have people who bring a lot of innovative spirit to the project, who bring the tech experience, and knowledge and also Trigo, our external partner who are supplying technologies to the store, I think it was a great and very rewarding experience to work together.
What we are testing here could be the ultimate translation of making shopping as easy and quickly as possible. In this project we are not only following the innovation but we are putting it one step further what for some people might be the far future. To do this as a discounter strengthens even more our will to take a step ahead of many others. Making shopping easy."
