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HOW TO GROW YOUTUBE WATCH TIME AND AVERAGE AUDIENCE RETENTION ON YOUTUBE?
SO WHAT IS AUDIENCE RETENTION? THIS IS THE ABILITY OF YOUR VIDEOS TO KEEP YOUR AUDIENCE AND INTEREST SO IF YOU KEEP YOUR AUDIENCE ENGAGED THROUGHOUT YOUR VIDEO YOU WILL HAVE AN AUDIENCE RETENTION SCORE.
TO DETERMINE WHICH TYPE OF VIDEO CONTENT IS BEST FOR YOUR AUDIENCE, YOU CAN FOLLOW OR TRACK VIDEO ENGAGEMENT MEASURES SUCH AS WATCH TIME, NUMBER OF VIEWS, LIKES, AND DISLIKES OF EACH INDIVIDUAL VIDEO USING VARIOUS OTHER TOOLS, INCLUDED.
NOW YOU CAN QUICKLY LEARN HOW TO PERFORM YOUR VIDEO CONTENT ON A DASHBOARD THAT FOLLOWS KEY FUNDAMENTAL METRICS, SUCH AS:
1. AVERAGE WATCH TIME. HOW MUCH TIME DO VIEWERS SPEND WATCHING YOUR VIDEO CONTENT?
2. WATCH TIME BY VIDEO. WHICH VIDEOS MAKE THE MOST OF YOUR AUDIENCE WATCHING HOURS PER MONTH?
3. SUBSCIBERS GAINED VS LOST. HOW FAST DO YOU GAIN OR LOSE SUBSCRIBERS?
4. NUMBER OR LIKES, COMMENTS AND SHARES. HOW ENGAGED IS YOUR AUDIENCE
AUDIENCE RETENTION VS. WATCH TIME ON YOUTUBE
YOUTUBE ANALYTICS IS DESIGNED TO EXPLAIN YOUR VIDEOS TO VIEWERS. AUDIENCE RETENTION AND WATCH TIME ARE TWO USEFUL METRICS YOUTUBE EVALUATED, BUT WHAT ARE THEIR REAL MEASURE?
AUDIENCE RETENTION INCREASE THE NUMBER OF VIEWERS TO YOUR VIDEO AND WATCH POINT THEY LEFT. IT FOLLOWS AND CHARTS THE POINTS OF INTEREST IN YOUR VIDEO, OR EVEN JUST THE MOMENTS THAT MOST VIEWERS WATCH UNTIL OR DROP, AND WHEN THEY LEAVE THE VIDEO
WATCH TIME CALCULATES THE TOTAL MINUTES MADE BY VIEWERS IN WATCHING YOUR VIDEOS, YOU WILL FIND IT TO SIZE FOR YOUR ENTIRE VIDEO. ALSO, YO CAN USE THE TOOLS TO COMPARE VIDEOS AND SEE HOW THEIR WATCHING TIMES VARY.
THIS METRIC IS A STEP BEYOND VIDEO VIEW COUNT BECAUSE SOMEONE WILL CLICK ON YOUR VIDEO AND QUICKLY MOVE ON TO SOMETHING ELSE. THAT PROVIDES THE NEXT ANALYTIC.
WHAT AUDIENCE RETENTION AND WATCH TIME MEAN FOR YOUR CHANNEL
AUDIENCE RETENTION AND WATCH TIME WORK TOGETHER TO HELP YOU MEASURE THE EFFECTIVENESS OF YOUR VIDEOS. THEY ARE DEEPER THAN JUST VIEW COUNT AND TELL YOU HOW SUCESSFUL YOUR VIDEO IS.
FOR EXAMPLE: COMPARING WATCH TIMES MAY SHOW A SHORT VIDEO WITH MORE WATCH TIME THAN A LONGER VIDEO. THIS TELLS YOU THAT USERS MAY ENJOY YOUR SHORTER POSTS MORE.
YOU CAN ALSO VIEW THE AUDIENCE RETENTION CHART TO KEEP TRACK OF WHICH ELEMENTS OF YOUR VIDEO INTERACT THE MOST WITH YOUR USERS. YOU PROBABLY HAD HIGH VIEWERSHIP WHEN YOU SHOWED A USEFUL GRAPHIC, BUT VIEWS STARTED TO DWINDLE WHEN YOUR INTRO WAS TOO LONG.
MOREOVER, THESE FACTORS INFLUENCE YOUTUBE ALGORITHM. YOUTUBE DIRECTLY STATES THAT VIEWING LENGTH AND AUDIENCE RETENTION AFFECT YOUR RANKING IN RELEVANT SEARCHES. SO IT’S IMPORTANT TO KEEP THESE IN MIND AS YOU MAKE YOUR VIDEOS.
HOW TO IMPROVE YOUR STATS ON YOUTUBE
NOW THAT YOU UNDERSTAND WHY AUDIENCE RETENTION AND VIEWING TIME ARE IMPORTANT, HERE ARE SOME WAYS TO MAKE BETTER VIDEOS AND INCREASE YOU YOUTUBE NUMBERS.
STUDY YOUR ANALYTICS
TAKE THE TIME TO ANALYZE YOUR ANALYTICS AND EVALUATE WHAT THEY MEAN. IT’S EASY TO SHRUG OFF THIS TASK AND JUST LOOK AT THE NUMBERS WITHOUT TAKING ANY ACTION. BUT DO YOURSELF A FAVOR AND SCHEDULE TIME NOW TO SPEND QUALITY TIME LOOKING AT YOUR NUMBERS. IDENTIFY ANY PATTERNS AND TAKE NOTE WHAT DID AND DIDN’T WORK.
COMPARE VIEWING TIMES FOR YOUR VIDEOS, AND KEEP TRACK OF YOUR OVERALL CHANNEL VIEWING TIME. IS THERE A MORE WATCHABLE LENGTH OF VIDEO THAT VIEWERS WANT? DID YOUR CHANNEL REACH HIGH VIEWING TIMES AT A PARTICULAR TIME OF THE YEAR? WHY? FOLLOW THE AUDIENCE RETENTION CHART AND SEE WHERE THERE ARE PEAKS AND VALLEY. WHAT DO YOU DO IN THOSE MOMENTS IN THE VIDEO?
THE RETENTION RATE IS A PIECE OF INFORMATION THAT TELLS YOUTUBE SOMETHING ABOUT VIDEO QUALITY. IT ALSO TELL YOUTUBE PULISHERS SOME IMPORTANT INSIGHTS AS WELL.
IF A VIDEO HASA LOW RETENTION RATE, THIS IS PRETTY COMPELLING EVIDENCE THAT THE VIDEO HAS QUALITY PROBLEM OR IS INTENTIONALLY TOO LONG. THE RETENTION RATE IS NOT THE ONLY PIECE OF INFORMATION THAT SUGGESTS SOMETHING ABOUT VIDEO QUALITY. OTHER CLUES INCLUDE:
1. THE NUMBER OF LIKES
2. NUMBER OF SHARES
3. NUMBER OF COMMENTS
4. GROWTH IN CHANNEL SUBSCRIBERS
BUT THE PERCENTAGE OF VIEWERSHIP WEIGHTS IN FOR OBVIOUS REASONS. IT TELLS YOUTUBE’S ALGORITHM A KEY CLUE ABOUT HOW VIEWERS WILL REACT TO THE VIDEO. THIS CLUE IS ONE OF MANY ON HOW A VIDEO IS RANKED IN YOUTUBE SEARCH RESULTS.
THANKS FOR WATCHING. IF YOU LEARNED ANYTHING IN MY YOUTUBE CHANNEL DON’T FORGET TO SHARE AND LEAVE A COMMENT IF YOU HAVE ANY QUESTIONS.
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