Is bidding on your own business name in Google Ads the right move?

Of course, the answer is "it depends." However, for most small businesses this is not the best use of your money on Google Ads.

If someone is searching for your business by name, then they are already aware of your business and likely an existing customer.

Why pay for traffic from existing customers when that budget can instead be used to prospect for new customers?

If you would like to get a comprehensive list of other simple but necessary Google Ads optimizations, then sign up to receive our Ultimate Google Ads Checklist.

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