Reacting to the Most VIRAL Fashion Show of 2024: Maison Margiela Couture 2024

Hey dolls! Welcome back to the Malcolm Soaries Channel, where we celebrate everything beautiful, fabulous, and a little ridiculous.

John Galliano has become the comeback kid of the fashion industry. After many years as the creative director of Dior, he was scandalously terminated for a viral rant that I remember reading about as a young fashion student. At that time, he was an established, successful fashion designer with quite a prolific reputation and obviously some fierce demons.

If I’m being honest, I had no idea that John Galliano has been with Margiela as creative director producing couture collections for 10 years now. His decadent and imaginative taste has remained consistent, but I just haven’t paid much attention to his work until this year. There seems to have been a conscious shift in fashion, especially since the pandemic, that has begun to highlight more emerging designers that offer a fresh perspective on dressing. However, when it comes to couture, heritage names do matter, and John Galliano is one of them.

The viral success of Margiela’s 2024 Artisanal Collection was due to many aspects of this fashion show’s presentation. Staged in Paris through an alley under the Pont Alexandre III next to an antique 1920s club, Galliano and team created a time capsule for attendees to enter as part of the experience. The models were theatrical, engaging, and interactive, which evoked more visceral emotion that your standard fashion show. Pat McGrath has collaborated with the designer for many years, all the way back to 1996 in his Dior days, but did her “big one” (as the kids would say) with the glass skin makeup look that went viral in the beauty community.

If you ask me, there’s been an underlying mission amongst fashion heads to usher in this celebratory era of John Galliano. His work was widely displayed at this year’s Met Gala on prominent celebrities of the night like Bad Bunny, Kim Kardashian, and Ariana Grande. Even the theme, “Sleeping Beauties: Reawakening Fashion”, seemed synonymous with the whimsical, innovative work that Galliano has displayed now for decades. It seems like he’s redeemed his reputation with sobriety and minding his business, which are two things that deserve a tone of respect. After this viral fashion show, I do believe Margiela has no plans on severing their partnership any time soon.

What'd you think of this viral fashion show experience? Don't forget to like, comment with your thoughts, and subscribe to become a part of the moment!

Thank you for watching, and here's to more fabulous moments! 🌟

Watch more of my fashion show reactions:
Azzedine Alaïa Fall 1991:
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Vivienne Westwood Fall 1993:
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Gianni Versace Fall 1997 Couture:
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No copyright infringement intended. All opinions are my own. I do not own any third party content used in this video. This video is not sponsored.

#maisonmargiela #viralfashion #fashionshow #fashionshowreactions

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