Zara's Crazy Success in India 🔥🔥
Zara's sales in India grew 40% in 2023, making a revenue of Rs 2,562 Crore.
And since Zara has only 21 stores in India, that means every store on avg makes 100 Crore rupees every year.
So what is it that makes Zara more successful than it's competitors like H&M and UNIQLO?
Firstly, Zara makes more designs than it's competitors.
Secondly, it replaces the design that is not working with a new one pretty quickly, which allows them to introduce more designs to it's customers while at the same time, keeping up with the trends.
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