Can Local Raksi Become a Global Brand?
Is Branding Local Raksi Possible? Aila the Nepali brand
The central government of Nepal has stated that in the financial year 2081/82, legal arrangements will be made for the production, branding, marketing, and sale of homemade liquor. Some local levels of government have already made procedures related to the production of Local Raksi and management. So is branding and marketing of local liquor possible? And what is the potential of Nepali local raksi in the global market?
