"[Sustainability] is something that we do because we need to do it, without using it as a marketing tool... We understand that maybe we have to slow down... we have understood that we can do things in a different way, so we will do it. We have learnt a very very big lesson out of this situation."
BoF's Editor-at-Large, Tim Blanks, talks to Fendi's Creative Director, Silva Fendi, about all the effects of the global pandemic, from the enormous human cost, to the rediscovery of her backgammon game, how Karl Lagerfeld would have responded, and the sea change that Covid-19 will bring about in the fashion industry.
Look out for more #BoFLIVE events coming soon, bringing you the insight and intelligence you need to navigate these unprecedented times.
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ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com
