Join hosts Pat and Mpumi as they sit down with Group CEO of the Brave Group and co-founder of Bridge Labs, Musa Kalenga. Musa shares his story as a published author, technologist, strategic marketer, speaker, and entrepreneur. He discusses what has been bothering him is the agency (marketing/advertising) industry. He also talks about the mistake agencies make in turning services into servants and his wish to change that industry, and he explains the shared value and how it can be implemented. Musa mentions how, if one is true to themselves, they are able to stick to the plan. He closes off the interview by announcing the new AI technology that is about to launch.

00:00 - Replayed
00:25 - Intro
00:55 - 500 Subscribers
01:55 - Introducing the guest
03:00 - Who are the listeners | people watching
05:13 - Who Musa Kalenga is
07:44 - Musa's take on Al
10:15 - Musa's take on people who celebrate creativity (eg, awards)
12:15 - Shared value model
13:00 - How agencies are ran
14:05 - How Musa and Pat met
15:18 - Musa being on Top billing
15:35 - Start of Musa's career
16:46 - Agencies turning service to servant
21:08 - Role as an agency
24:55 - Make people understand the why
33:47 - How you can implement the Shared value model
35:20 - Be true to who you are
36:00 - Stick to the plan
40:00 - Brand quiz
44:56 - New Al technology launch
45:40 - Contact details

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