This is the wild world of "clean beauty," a term that has misled millions with promises of safety and purity. But what is the marketing angle driving the $8.7 billion industry? With the intent of being safer, are we actually LESS safe? Today we are debunking myths, revealing the REAL science, and showing you how to navigate the beauty aisle with confidence.

*Check out The Beauty Brains Podcast HERE* (not sponsored)
Apple Podcasts - [ Ссылка ]
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The Beauty Keeper App (not sponsored)
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*Research Articles and Sources*
The FDA on Parabens [ Ссылка ]
Paraben rat study [ Ссылка ]
Paraben cancer study [ Ссылка ]
Metabolizing of parabens [ Ссылка ]
The European Commission on parabens [ Ссылка ]
Forbes [ Ссылка ]
Allure [ Ссылка ]
Aquaphor Class Action [ Ссылка ]
Neutrogena Class Action [ Ссылка ]
Cosmetic chemist @KennaWhitnell's video on preservatives [ Ссылка ]
@KennaWhitnell's second video specifically on parabens [ Ссылка ]
Reddit Herbivore Moon Fruit gone bad? [ Ссылка ]
Reddit Herbivore Blue Tansy gone bad? [ Ссылка ]
Becca Concealer Mold [ Ссылка ]
Herbivore Pink Cloud Mold [ Ссылка ]
Origins Moisturizer mold [ Ссылка ]
Kosas Concealer [ Ссылка ] [ Ссылка ]
The Beauty Brains on Parabens [ Ссылка ]
The Beauty Brains on preservative free cosmetics [ Ссылка ]
Phenoxyethanol safety review [ Ссылка ]

*Time Stamps*
0:00 Introduction
2:53 Disclaimer
4:59 Why are people scared of preservatives?
7:44 What are preservatives.... really
11:07 But I thought parabens were dangerous
16:10 So what's the truth?
20:40 How can we stay safe because this is NASTY

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