Gucci has just announced the new faces of its iconic Gucci Guilty fragrances: A$AP Rocky, Julia Garner, and Oscar-nominated actor, director, and producer Elliot Page.[0] The trio will be featured in the upcoming fragrance campaign, shot by Glen Luchford, which is set to debut on March 1.

The campaign is an ode to self-acceptance, friendship, and love in all its forms, "through a story of tenderness, imagination, and curiosity," according to a press release from the Italian house.[1]

The fragrances featured are Gucci Guilty Eau de Parfum Pour Femme and Gucci Guilty Eau de Parfum Pour Homme. The female fragrance includes notes of mandora, pink pepper, lilac and patchouli, while the masculine scent contains orange blossom absolute, neroli, French lavender, and cedar wood.[2] Gucci Guilty Eau de Parfum Intense Pour Femme is an ambery floral woody fragrance, and Gucci Guilty Eau de Toilette Pour Femme is made with amber floral accord blended with mandarin, lilac, and patchouli notes. Gucci Guilty Eau de Parfum Pour Homme is a modern take on the original scent, featuring chilli pepper and fresh rose. Meanwhile, Gucci Guilty Parfum Pour Homme is an intensified version of Gucci Guilty Pour Homme's core notes.

This is Rocky's second time representing “Gucci Guilty,” following his participation in the 2020 “Life of a Rock Star” campaign alongside Tyler, the Creator and Iggy Pop.[3] Meanwhile, this is Page's first time appearing in a fragrance campaign.[4] Garner expressed her pleasure in working with the two, saying, "I met both of them for the first time on that shoot, but it didn’t feel like it. Within the first 10 minutes, it felt like we all knew each other for a long time."[5]

Page came out as trans at the end of 2020 and is set to release a memoir about his life, personal experiences, and relationships called Pageboy this summer.[6] He expressed his love and pride for being a transgender and queer person in a statement, saying, “I love that I am queer.[7]

0. "Elliott Page Stars In His First-Ever Fragrance Campaign For Gucci" NYLON, 22 Feb. 2023, [ Ссылка ]

1. "Gucci Enlists Elliot Page For His First-Ever Fragrance Campaign" Pride.com, 26 Feb. 2023, [ Ссылка ]

2. "Gucci unveils new star-studded campaign for Gucci Guilty" DFNIonline.com, 2 Mar. 2023, [ Ссылка ]

3. "A$AP Rocky Teams Up With Gucci For New Guilty Fragrance Campaign" Vibe, 24 Feb. 2023, [ Ссылка ]

4. "Elliot Page Lands His First Fragrance Campaign for Gucci Guilty" Papermag, 22 Feb. 2023, [ Ссылка ]

5. "Elliot Page, Julia Garner and A$AP Rocky unveiled as new faces of Gucci Guilty" attitude.co.uk, 2 Mar. 2023, [ Ссылка ]

6. "Elliot Page Stars in Sexy Gucci Ad With ASAP Rocky and Julia Garner" Yahoo News, 2 Mar. 2023, [ Ссылка ]

7. "Elliot Page has been revealed as the new face of Gucci and fans are buzzing" GLAMOUR UK, 24 Feb. 2023, [ Ссылка ]

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