Toronto-based start-up inkbox, the pioneer of the two-week tattoo, realized that in order to scale their business, they needed to pursue a cost-efficient digital advertising strategy on Facebook. Identifying cinemagraphs as a natural fit for their product, inkbox pursued a split A/B test comparing the effectiveness of a cinemagraph ad against a still photo ad in their Facebook advertising. Watch this video to see how cinemagraph ads impacted inkbox's engagement, costs and brand awareness.
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