Building on the sensational launch of the 2024 GX, the “From the Ground Up” video series takes GX enthusiasts behind the scenes to where it all began. In this episode, “The Ethos”, we explain the “why” behind the GX 550. “Why” there is a need for a vehicle that is extremely capable but also embodies everything luxury. This episode outlines the inspiration and passion behind its creation and the principles that guided the process. Stay tuned here for more! #LexusGX #IloveGX #Overtrail #Overland

*Prototype Shown

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