Many graphic designers and creative professionals aspire to be a creative director one day. But what does a creative director actually do all day? You might be surprised that it is not just judging design work and standing around cooling cool. There are many more skills and responsibilities that a creative director has in managing and running a design department. Want to get promoted? Listen carefully and start to focus on and develop the skills I discuss in this video. You will be on your way to being a creative director in no time!
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This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications.
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Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.
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RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE:
Book on Design Thinking: “Change By Design”, Tim Brown [ Ссылка ]
On Creative Inspiration: “Imagine”, Jonah Lehrer [ Ссылка ]
On the Freelance Economy: “Free Agent Nation” by Daniel Pink [ Ссылка ]
My fav Design Career book: “Orbiting the Giant Hairball” by Gordon MacKenzie [ Ссылка ]
On inspiration: “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll [ Ссылка ]
The 22 Immutable Laws of Branding, Al Ries + Laura Ries [ Ссылка ]


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Adobe Creative Suite (2017 CC)
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