In this Marketing O'Torial, Greg discusses the difference between max conversions and maximize conversions with target CPA in Google Ads. He covers the pros and cons of these two bidding types, when you should use these two bidding strategies, and how to safely and effectively use these two bidding types in your Google Ads account.

0:00 - Intro
0:20 - Definition of Maximize Conversions
1:08 - How Maximize Conversions Works
1:52 - Definition of Maximize Conversions with Target CPA
2:28 - How Target CPA Works
3:55 - When Should You Use These Different Bidding Strategies
7:50 - Quick Tips on These Bidding Strategies

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