Advertisers must build a strong measurement foundation to make the most of first-party data, which hinges on a robust tagging infrastructure. Learn what the Google tag is, why it’s important for measurement, and how you can get started. If you manage a Google Ads account with a lot of keywords and ad groups, bulk uploads are an easy way to manage changes to your campaigns.
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The Google Ads Channel features videos to teach you how to use Ads and online marketing to grow your business. Explore conceptual videos, instructional demonstrations, and Hangouts on Air featuring Ads specialists to learn how to make Google Ads work for you.

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