Identifying Customer Needs: How (in 2021): Gijs van Wulfen, gives you a great template for understanding customer needs, essential for innovation. He presents you two customer needs examples. Het talks about three ways to find customer needs, and quotes both Henri Ford and Steve Jobs on needs and wants, introducing his definition of a customer friction. Customer research and market research are essential for identifying customer needs and wants. Innovation is all about solving customer frictions is his message. Researching customer needs to identify customer needs and expectations, is very relevant. Do you want innovation success yourself now? Watch next this video on the proven FORTH innovation method: [ Ссылка ]
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🔴 TIMESTAMPS
0:00 Introduction
0.20 Who is Gijs van Wulfen?
0.40 Henri Ford on customer needs
1.00 Steve Jobs on customer needs and wants
1.20 Are you an innovator?
2.20 Why should customers change their behavior
2.30 Customer frictions
3.00 Definition of innovation
3.20 The FORTH innovation method
3.30 3 ways of identifying customer needs
5.30 Two customer needs examples
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🔴 LINKS
Gijs van Wulfen's Global speaker website: [ Ссылка ]
The effective FORTH innovation method: [ Ссылка ]
🔴 ABOUT GIJS VAN WULFEN
Gijs van Wulfen is a worldwide authority in innovation. He is a LinkedIn Influencer and the founder of the FORTH innovation method. His method is scientifically proven, and is being implemented on six continents. His 3rd book on innovation, ‘The Innovation Maze’, was crowned recently as Management Book of the Year 2017. As LinkedIn Influencer he has 330.000 followers, and he travels all over the world as speaker on innovation and design thinking to inspire people in a practical way. Check out his latest book ‘Inspiration for Innovation: 101 lessons for innovators’
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Identifying Customer Needs: How (in 2021)?
Теги
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