With the #SayHi Campaign - EBU Kids International Friendship Initiative, children across Europe will simultaneously take part in a dance on 12 November 2020 symbolizing inclusion and friendship, facilitated by their respective public broadcasters.
Every year, NRK Super and children in Norway stand together with one clear message for a whole week: ‘Say hi, be a friend to someone!’. They produce creative content and experiences that promote one full themed week, featuring a common song and choreography for all children in Norway to join the campaign. Meanwhile, every year VRT’s Ketnet appoints two celebrities as the main ambassadors of the campaign called Move Against Bullying. They sing a newly written theme song which has its own music video and an easy-to-follow dance routine. VRT also produces accompanying content items and experiences through which children can join in the campaign.
This year, we’re combining our efforts to make this experience happen on a European level, to promote friendship and kindness in schools and to stand up against bullying.
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