Integrity Solutions' Derek Roberts details how coaching is an important addition to sales training to help drive strong, lasting results.
A singular training event- even just a simple focus on sales training- can probably provide a lift. But but the challenge is, in doing that, it's isolated to those individuals who are trying to execute. I may be a competent salesperson and have the right methodology and the right system and process. But if the world around me doesn't support that then I face challenges... If the the people I report to are not coaching me and not engaged in challenging me to grow in my view of selling or my own abilities or the belief I have in my product, or my own commitment and activities then I have to generate that all myself.
And for organizations that have invested in something like sales training it's often a miss when they don't couple to that coaching or a process to support that organizationally that says "we see potential in what you're doing. And we want to help you grow in that." And so the coach is a big piece of sustaining that good behavior- and really accelerating it- because where you are today isn't where you should be 6, 12, 18 months down the road. That's what the coach does...
For more on this topic visit: [ Ссылка ]
![](https://s2.save4k.ru/pic/Al_AijIf7iw/maxresdefault.jpg)