Founder of Volkswagen. In this video , I am going to share with you the founder of Volkswagen.
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Before we start , lets learn how to correctly pronounce .
Volkswagen is a German automaker founded in 1937 by the German Labour Front, a Nazi labour union.
Volkswagen Group, the largest automaker by worldwide sales in 2016 and 2017 .
The group's biggest market is in China, which delivers 40% of its sales and profits.
Volkswagen translates to "people's car" in German. The company's current international advertising slogan is just "Volkswagen", referencing the name's meaning.
In the early 1930s cars were a luxury: most Germans could afford nothing more than a motorcycle. Only one German out of 50 owned a car.
In 1934, with many of the cars manufacturing projects still in development or early stages of production, Adolf Hitler became involved, ordering the production of a basic vehicle capable of transporting two adults and three children at 100 km/h (62 mph).
He wanted all German citizens to have access to cars. The "People's Car" would be available to citizens of the Third Reich through a savings plan at 990 Reichsmarks .
Initially , Volkswagen sales in the United States were slower than in other parts of the world, due to the car’s historic Nazi connections as well as its small size and unusual rounded shape.
In 1959, the advertising agency Doyle Dane Bernbach launched a landmark campaign, the car the “Beetle” and distinct the size as a advantage to consumers.
Over the next several years, VW became the top-selling auto import in the United States. In 1960, the German government sold 60 percent of Volkswagen’s stock to the public.
Twelve years later, the Beetle surpassed the longstanding worldwide production record of 15 million vehicles, set by Ford Motor Company’s legendary Model T between 1908 and 1927.
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While Hitler did draw a couple sketches of what he thought a volkswagen should look like, those drawings do not look like the final Beetle (it really resembles a number of rear-engine designs of the era, such as the Mercedes-Benz 130H, and Hitler certainly wasn’t an automotive engineer. So this just isn’t true — Hitler did not design the Beetle.)
Ferdinand Porsche designed the car. Porsche certainly did (with the help of Erwin Komenda for the body design) design the car that would become the VW Beetle, with the familiar final design completed by 1938.
The ideas of a backbone chassis, rear engine, air cooling, and a scarab-like, streamlined body were being explored by many people at that time.
Josef Ganz, an automotive journalist and car designer, had started building prototypes of very Beetle-like cars for companies like Adler and later a production car, the Standard Superior.
Ganz was a Jew, so the Nazis made sure that his input to the development of any German cars stayed unknown for years.
Porsche definitely produced the final design that would become the Volkswagen, it’s more fair to say that he created a design that was heavily based on work by many other companies and designers.
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The Founder of Volkswagen
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