Sprite - "Ride"
BRAND: Sprite
COUNTRY: Hong Kong
ADVERTISER: Coca-Cola Company
Title Ride
Agency Ogilvy Hong Kong
Campaign Heat Happens
Advertiser Coca-Cola Company
Brand Sprite
Date of First Broadcast/Publication 2022 / 5
Business Sector Soft Drinks, Tonics
Tagline HEAT HAPPENS STAY COOL
Media Type Digital
Length 15 seconds
Market Argentina, China, South Korea, Singapore, Australia, New Zealand
Advertising Manager Ibrahim Salim Khan
Advertising Manager Selwyn Low
Advertising Manager Virgilio Antonio Villarroel
Advertising Manager Bassam Qureshi
Producer Elsa Casadevell
Advertising Manager Shrenik Dasani
Advertising Manager Pietro Pio Cirsone
Regional Chief Creative Officer Reed Collins
Executive Creative Director Matt Nisbet
Executive Creative Director Ariel chiesa
Creative Director Richard Sorensen
Creative Director Michele Salati
Associate Creative Director Ollie Davis
Associate Creative Director Soenar Santoso
Associate Creative Director Stratos Efstathiou
Senior Art Director Adrienne Andaya
Senior Copywriter Alexandra Colgan
Global Client Lead Tim MacLehose
Program Director Ngoni Gudo
Chief Creative Officer Javier Campopiano
Agency Grey Group
Chief Strategy Officer Arvind Srivastava
Head of TV Eric Lai
Agency Producer Jessie Lai
Senior Account Director Katherine Zhang
Agency Ogilvy China
Project Director Lily Li
Senior Project Manager Lili Guo
Group Account Director Antony Hung
Production Company Sweetshop
Director Damien Shatford
Director of Photography (DOP) James Brown
Chief Executive Officer (CEO) Wilf Sweetland
Executive Producer Laura Geagea
Producer Katie Kempe
Post Production Heckler
Editor Luke Haigh
Assistant Editor Hayden Weal
Music Massive Music
Music Composer Tamon Fujimi
Photographer Ryan McGinley
