Upselling is the well-known practice of convincing a customer to upgrade their purchase by adding extra features like warranties and bonuses, or even buying a more expensive item instead.
Cross-selling is the equally popular marketing strategy of displaying related items that complement a customer’s purchase. Either approach can lead to an increase in sales.
Your Shift4Shop store comes out of the box with features to help you upsell and cross-sell, available right where you manage your products. Upsell items and related items for cross-selling will appear directly on the product pages, in clear view while your customers shop.
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