Imran Sheikh, CEO of Milkshake Concepts talks with Nation’s Restaurant News senior editor Joanna Fantozzi about what’s next for the Dallas-based multiconcept restaurant group, which includes such concepts as Stirr, Vidorra, Serious Pizza, Dirty Bones, The Finch and more. Hear how the Milkshake identifies which of its concepts have the strongest growth potential and what’s next for the brand as it enters a “hypergrowth phase.”
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