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Everyone is creative—or has the *potential* to be creative. Keynote speaker Welby Altidor spent 16 years working as an executive creative director with Cirque du Soleil, one of the world’s most inspiring companies. And there, he learned two core lessons about motivation and the human imagination. First, that creativity isn’t reserved to a happy few. And second, all of us, no matter what we do—in work and life—can learn to unlock and foster the creative spirit inside us.

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