Official Music Video of Exotic Jeans Spring Summer 2017 by Desigual. Song: “Alive” by Hejazy feat Selena Garrahan & Deaf Bass. Presented (and danced) by #hiplet ballerinas.
Discover the greatest #hiplet ballerinas Nia Lyons, Nia Parker and Camryn Hutchinson dancing en “pointe” in our Exotic Jeans. The idea here: urban style with classical techniques. This is how Hiplet (a mix between hip hop and ballet) was born, and it’s also how we create our special denim.
Hiplet is a union between Ballet and Hip Hop, created and orchestrated in Chicago by Mr. Homer Hans Bryan, choreographer and professional dancer. For this campaign, we asked three of the best Hiplet dancers to show their art with our denim collection: Camryn Taylor, Nia Lyons y Nia Parker dance to their own rhythm, en “pointe” with urban movements to a spectacular effect. They use techniques and bases of Ballet and transpose them into an urban world, in which our denim collection is the most comfortable. We got inspired by this idea and the passion for mixing and decided to test the resistance of our Exotic Jeans collection on this three ballet dancers.
We all keep in our wardrobe a piece of clothing made out of jean. It is one of these essentials that work with everything. In Desigual, we decided to change the rules and create daily, classical and mainstream pieces with special touches. This is why you can find special details or embroidery on our denim collection. Exotic Jeans, it’s a “handmade” touch, an incredible stretching and a Travel inspiration! We bring classic to urban an urban to classic. So what do you say? Ready to dance in your Exotic Jeans?
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