What Varos does is it pipes in all the information from your ad accounts or wherever, in addition to information from 2500 other brands. And then, from that massive dataset, you filter it down to your vertical, your spend level, based off whatever it's in between or whatever. And even down to your like AOV. So this AOV is between, let's say, it's like 30 and 60, and anytime you filter it down, the more specific you make it, technically, the more accurate but the less data there is, and so, it becomes inaccurate. So you do have to find a healthy balance there, and then, it just gets all of the cost per purchase of the median for your category and all these other filters, and what you're doing as well, and it does that for ROAS and CPM and link click-through rate, and then, there is conversion rate down here too. And so, absolutely, I bet if I typed in a million dollars a month or something, this conversion rate would go down or whatever. But that is how you get that fifth dimension in there is you just isolate to where your specific niche is.
