In this video, I’m going to show you the three levels of brand deliverables and the
23 individual elements you need to consider.
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What are the deliverables of brand strategy?
Deliverables for visual branding is straightforward because you can see them,
but brand strategy deliverables are less tangible so it can be difficult to know
what you need to provide your client.
With that, here’s what you’re going to learn:
First, I’m going to show you how planning deliverables and execution
deliverables differ and why you need to decide your position.
I’ll highlight your customer journey and why it’s critical for you to decide the role
you’ll play in that journey.
Then, section by section, element by elements, I’ll go through the 23 branding
deliverables you need to consider if you are providing brand strategy to your
clients.
From poisoning to personality, messaging to brand Identity, marketing strategy
to content execution, I’ll cover everything your audience will be thinking about,
and things they won’t.
By the end of this video, you’ll have a clear understanding of where you’re
audience is going, what they’ll need and what role you’ll play in those
deliverables.
Want to dive deeper? Check out the full article below.
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0:00 What are the deliverables of brand strategy? [The Definitive Guide]
0:54 Sections Of Brand Strategy
1:39 Your Audience Is On A Journey
2:48 Section #1 - Brand Strategy Deliverables
3:10 Deliverable #1 - Internal Brand
3:43 Deliverable #2 - Audience Persona
4:20 Deliverable #3 - Solid Competitive Analysis
5:04 Deliverable #4 - Unique Positioning Strategy
5:33 Deliverable #5 - Human Brand Persona
6:24 Deliverable #6 - Messaging Framework
7:03 Deliverable #7 - Storytelling Framework
7:49 Deliverable #8 - Brand Strategy Guidelines
8:14 Section #2 - Brand Identity Deliverables
8:25 Deliverable #9 - Logo
9:06 Deliverable #10 - Typography
9:33 Deliverable #11 - Colour Palette
10:03 Deliverable #12 - Image Style
11:02 Deliverable #13 - Iconography
11:28 Deliverable #14 - Style Guide
11:52 Deliverable #15 - Digital Collateral
12:10 Deliverable #16 - Physical Collateral
12:30 Section #3 - Marketing Plan And Execution Deliverables
14:29 Deliverable #17 - Channel Analysis
15:02 Deliverable #18 - Marketing Plan
15:27 Deliverable #19 - Artwork
15:51 Deliverable #20 - Content
16:19 Deliverable #21 - SEO
17:04 Deliverable #22 - Ad Placement
17:32 Deliverable #23 - Analytics And Reporting
#brandstrategy #branddeliverables #strategydeliverables
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