On June 23, 2011, it was announced that hip hop artist Kreayshawn had been picked to direct the music video.
Kreayshawn told MTV that she was shocked when the band's label contacted her management about directing the video. She said she went to film school but never thought it would translate to something this big. In the end, her footage was not used as the band did not think the video related to the meaning of the song.

August 14, 2011, actress Melanee E. Nelson discussed the concept of the Kreayshawn video. Nelson was told by a Warner Bros representative that the video is unlikely to be released and that the band was going in a different direction. Nelson said the video took place in a 1990s underground setting where she played a girl who knows everyone and features many antics with a geek-type character. Nelson said the geek character's drink gets laced with something so there were fantasy scenes involving a goat and it raining inside the club. She said she also heard animation was going to be added later. Each band member also played different characters in the video. Chad played the bouncer, Flea played the bartender while Anthony and Josh play paramedics.

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