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Yet another missed opportunity in the catalogue of the British motor industry, only this one could be single-handedly owed with forsaking its final saviour; BMW. Originally conceived as a trendy little hatchback and saloon that would bridge the gap between the New Mini and the Rover 75, the R30 story is a culmination of cultural distrust, a lackadaisical development, dwindling funds, and a boardroom civil war centred entirely around the place it would occupy on the car market of the late 1990s, this unassuming machine leading to the company's CEO losing his job after he staked his entire future on its success, an international relations crisis between the British and the Germans over the former's ambivalence to see the scheme finished, and a fiscal blackhole that nearly sucked BMW into the same cloying void of financial ruin that had already consumed the Rover Group it was trying to save, only for it to end up ostensibly finding a life after death, when in the wake of the project's failure, a small BMW model of similar size and build would rise out of the ashes, and lend credence to the notion that, even though Rover may have died, the R30 that cursed it for so long was still very much alive.

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References:
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