The pick-up market has been popular in the UK for around two decades, with carmakers scrabbling to offer blinged-up, workhorse pick-ups for the lifestyle market.
Their appeal is easy to see – pick-up truck owners can take advantage of low taxation and no VAT payments on a vehicle that's almost like an SUV in style and equipment levels.
In the last couple of years, however, the sector has started to shrink with Nissan, Mercedes, Volkswagen and Mitsubishi all exiting. It leaves few choices for the pick-up buyer now which is why Isuzu thinks it has a chance with its new D-Max.
The 2022 D-Max is packed with safety equipment, tech and a plush interior to tempt buyers away from Ford, SsangYong and Toyota. Has the firm succeeded? I find out.
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