Ofer Rosenbaum, a controversial Israeli PR figure and founder of the “The Civilian Front” organisation, gave a speech to a large crowd in Jerusalem on 9 February where he said: “The new Jew looks at his enemy with the whites of his eyes, then takes his head off”.
He went on to rally the crowd by saying: “Gaza must understand that force will be met with much more force.”
Rosenbaum has sparked outrage with controversial PR campaigns in the past, most recently by creating a music video with Israeli children singing about “annihilating everyone” in Gaza back in November last year.
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