#PERFECTNEVER REVOLUTION was the coming together of hundreds of women from all walks of life to challenge the notion of perfection in celebration of Reebok's powerful #PERFECTNEVER message.
With brand partner Gigi Hadid at the helm, we invited women to challenge the physical, mental and social though an immersive once in a lifetime experience that inspired, empowered and provoked.
A self-defense class led by Gigi and her long-time trainer Rob Piela, a panel discussion with prolific female trailblazers who are re-defining perceptions and an immersive, artistic installation featuring words and sentiments directly from social media brought to life our underpinning brand spirit, “Be More Human,” and showcased our unwavering commitment to identifying and meeting the demands of women worldwide.
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