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Can we get an event marketing plan up in here? Let’s be real – how many times has a variation of this thought occurred to you? Probably once a week. Maybe once a day. Or even several times a day! Because no matter how you feel about it, marketing is a fundamental part of any business. And it’s a fundamental part of your job as an event professional as well. But with the world changing so fast, and technology popping up everywhere, it’s easy to get lost. In which direction should you go?
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