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Michael Rozyne is Executive Director of Red Tomato, a non-profit produce 'food hub' based in Plainville, MA. He's been marketing small farm products for three decades, including work on conventional and organic farms in Maine, and as Purchaser/Marketer for a regional food distributor in the Northeast.

In 1986, he co-founded fair trade coffee company Equal Exchange, now a leading US fair trade company. Rozyne started Red Tomato in 1996, to bring global fair trade principles to farmers in the US. His current obsession is finding a way to make local produce available in a grocery store near you.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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