We're only a week into the election campaign and Sir Ed Davey is already becoming something of a social media sensation.
His determination to get the Libs Dems noticed has seen him falling off paddle boards on Lake Windermere, freewheeling down a hill in Wales and plummeting along a 95-metre waterslide in Somerset.
As his critics have observed, it all risks undermining his seriousness as a leader. But if any politician deserves a bit of fun, it might well be the man onboard the battle bus nicknamed Yellow Hammer One.
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