Communicating engaging brand & advertising messages to match consumers micro moments is an established approach in digital marketing.
But what does this really mean in times of growing campaign automation standards? And how can brands ensure consistent campaign storytelling when relying on automated targeting and AI generated ads? The DEPT® digital marketing experts Wioletta Schlosek, Claire Verpals & Jannis Ritterspach will explain why creative multi moment steering is a must, especially for large scale digital campaigns and how to successfully build the needed technical infrastructure to stay ahead of competition.
