Markus Mutz, CEO of Open SC and Venture Architect Director at BCGDV, discusses how supply chains and consumer behavior will change in the coming years. These changes will be fueled by the idea that consumers will no longer be satisfied with not knowing about where the products they consume come from or the impacts those products have. Technology solutions must be built to provide consumers with the knowledge they desire. Filmed at TED@BCG 2019 in Mumbai.
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