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Want to crush your DTC SEO strategy?

You need to focus on intent search.

Keywords with commercial intent are those that consumers employ to purchase or find out more information about making a purchase. They represent signals from future customers and are regarded as the most valuable keywords for organisations.

Here are a few instances of keywords with a commercial intent:

Buy now keywords: These terms show that the consumer is prepared to immediately purchase. "Buy," "order," "discount," "deal," and "coupon" are a few examples.

Product keywords: These terms are used to find a particular brand, category of products, or service. Specific product names, brands, and product categories are a few examples.

Words like "best", "vs", "top", and "review" are examples of keyword modifiers.
When conducting search intent research, campaigns should be stripped of any unnecessary keywords.
These can be used in a list of negative keywords to divert ineffective searches from showing adverts.

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