Discover 6 unique ways to use brand authenticity to earn trust with your customers with examples from Dove, Patagonia and Buffer.

0:00 6 Ways To Use Brand Authenticity To Earn Trust (Top Branding Examples)
1:00 What Is Brand Authenticity?
2:42 Advantages Of Brand Authenticity
3:01 Emotional Connections
3:35 Increased Sales
4:53 Brand Loyalty & Advocacy
5:42 Guiding Principle #1: Get Real
6:38 Guiding Principle #2: Tell Stories
7:28 Guiding Principle #3: Be Consistent
8:08 Guiding Principle #4: Show Empathy
8:36 Guiding Principle #5: Back Up Claims
9:46 Guiding Principle #6: Own Up When Things Go Wrong
10:40 Example #1: Dove
12:26 Example #2: Patagonia
13:15 Example #3: Buffer

First, you’ll learn what brand authenticity is and why it’s so important in modern branding and marketing communication.

Next, we’ll explore some of the fundamental benefits of authentic branding, including emotional customer connections, increased sales and brand loyalty and advocacy.

Then, you’ll learn 6 actionable ways to build brand authenticity so you can show up as the most real and genuine version of your brand.

From branding 101 concepts to build brand trust, to storytelling, empathy and consistency, you’ll have actionable strategies to make genuine human connections with your target audience and the wider market.

We’ll then explore some of the best examples of brand authenticity with Dove and their self-esteem project to Patagonia and their sustainability mission.

#brandauthenticity #branding101 #brandpersonality #authenticbranding

----------------✅ FREE BRAND STRATEGY RESOURCES ✅--------------------
✅ FREE PRO BRAND STRATEGY BLUEPRINT:
[ Ссылка ]

✅ BECOME A BRAND STRATEGIST
Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business.
[ Ссылка ]


✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO
Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in.
[ Ссылка ]


✅ INSIDE BRAND MASTER SECRETS
[ Ссылка ]




✅ BRAND MASTER ACADEMY
The brand strategist training ground


[ Ссылка ]






--------------- ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ --------------------






✴️✴️ BRAND MASTER ACADEMY ON SOCIAL


Instagram - [ Ссылка ]
Facebook - [ Ссылка ]
Linkedin - [ Ссылка ]
Youtube - [ Ссылка ]
Twitter - [ Ссылка ]








✴️✴️ JOIN THE FACEBOOK COMMUNITY


[ Ссылка ]
Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems.






✴️✴️ EXCLUSIVE TIPS & TECHNIQUES


[ Ссылка ]
Get on the list for exclusive brand strategy tips and techniques








---------------- 🎧 LISTEN TO THE PODCAST 🎧 --------------------






🎧🎧 LISTEN TO THE BRAND MASTER PODCAST


[ Ссылка ]








----------------🙏 SUPPORT THE CHANNEL 🙏--------------------


AFFILIATE LINKS
Support Brand Master Academy by purchasing through our affiliate links.
We get a small commission with no extra cost to you.






🙏🙏 AMAZON | [ Ссылка ]


🙏🙏 DESIGN CUTS | [ Ссылка ]


🙏🙏 EPIDEMIC SOUND | [ Ссылка ]


🙏🙏 WEBFLOW | [ Ссылка ]


🙏🙏 CONVERTKIT | [ Ссылка ]


🙏🙏 AWEBER | [ Ссылка ]

свернуть