Omar Apollo - Killing Me. An exclusive live performance for Vevo.

The designer tote bag that is Omar Apollo's 'Ivory' wisely holds ingredients from various aisles of the pop grocery store, including UK house, Latin trap, sadboi guitar ballads, and adult R&B. In lesser hands, this mix could yield a tasteless melange. But Apollo is far more than just a handsome face with an impressive vocal range. Critics have honed in on his deft lyricism and inventive producer skills; 2020’s ‘Apolonio’ EP drew comps to ‘Channel Orange’-era Frank Ocean. And voice-wise, Apollo's sensual confidence has been equated to that of Miguel - big compliment. ‘Ivory’ is a well-balanced 16-course meal, and though it contains dollops of sentimentality, is neither too sweet nor too rich. Check “Invincible," a Daniel Caesar collab that ebbs and flows between a timid electric guitar, fluttering bass line, and catalyzing breakbeat - ambitious but not ostentatious. The singer's falsetto cuts through our studio walls in this exclusive performance, and its mate “Killing Me” cuts to the chase in a whole different way, wink wink. You’ll definitely want more of what he cooked up for us.

Omar Apollo
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Vevo
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Executive Producer: Micah Bickham
Director: Kyle Goldberg
Producer: Averi Smith
Director of Photography: Skyler Brown
Editor: Andrew Ros
Music & Talent: Parul Chokshi + David McTiernan

OmarApollo #Vevo #KillingMe

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